Background
White Apple Marketing Group specializes in social media marketing.Problem
The company wanted a new logo. They were not married to their original logo and felt the colors were like Google They wanted to still incorporate an apple into the mark but were open to new brand colors.Solution
The solution was to create a new brand using an earth tone color palette. To incorporate the apple, I chose a font that the bowl of the A, the P, and E were round to represent the simplistic shape of an apple, as well as add sophistication and elegance to the design. The script I chose had a relaxed and fun vibe, that reflected the owner’s personality.
